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Management is the ability to effectively coordinate people and resources to achieve the goals of an organization. The knowledge and skills acquired through the Bachelor of Arts in Management, i.e., the exploration of all aspects of managerial work and decision-making, provide the student with the necessary insights and tools to direct the flow of information, people and materials in a company.

Areas of Emphasis for the BA in Management include International Business and Marketing.

group of students sitting around a large square of tables looking a professor who is pointing to projected screen of information.

Learning Outcomes

group of students sitting around a large square of tables looking a professor who is pointing to projected screen of information.
  • Students will explain the important terminology, facts, concepts, principles, analytic techniques and theories used in management.
  • Students will be able to identify and apply appropriate terminology, facts, concepts, principles, analytic techniques and theories used in management when analyzing moderately complex situations.
  • Students will be able to synthesize and integrate important concepts, principles, and theories used in management into solutions to moderately complex management problems.

General Information about the BA in Management

A minimum of 120 U.S. credit hours consisting of the following: a minimum of 61 required U.S. credit hours of major coursework (see below); a minimum of 30 U.S. credit hours from the Global Citizenship Program; and 29 U.S. credit hours of electives.

*Fall 2019 intake or later (view previous degree requirements).

Core

Vienna Campus Required Core Courses

Students wishing to complete a double major with the bachelor of arts (BA) in Management may only do so with majors offered outside the Department of Business and Management.

Industries as diverse as fashion, health, food, travel, logistics and construction — just to name a few — require competent managers with a clear understanding of organizational structure, operational systems and change management. Employers seek out employees with critical-thinking skills, good decision-making capabilities, and strong leadership skills, all elements of a degree at WVPU.

WVPU Business and Management Faculty Members

Active in 2023-2024

Name Research Area Email Address
Dipl. Ing. Martin Winkler Marketing  martinwinkler@webster.edu
Dr. Ahu Genis-Gruber Management ahu.genis-gruber@webster.edu
Dr. Andrea Gaal Management andreagaal70@webster.edu
Dr. Armin Kammel Business Law arminkammel@webster.edu
Dr. Boris Fisera Finance borisfisera@webster.edu
Dr. Christian Glocker Economics christianglocker@webster.edu
Dr. Christian Kronenberg Management and Entrepreneurship ckronenberg96@webster.edu
Dr. Claus Ebster Marketing and Management clausebster36@webster.edu
Dr. Emil Martirosyan Management emilmartirosyan@webster.edu
Dr. Eric Frey Economics efrey@webster.edu 
Dr. Florin Abazi Computer Science abaziflo@webster.edu
Dr. Hanno Poeschl, MBA Finance and Management hannopoeschl35@webster.edu
Dr. Heinz Palasser Accounting heinzpalasser17@webster.edu
Dr. Hossein Hassani Statistics hosseinhassani57@webster.edu 
Dr. Lemonia Papadopoulou-Kelidou Human Resource Management lpapadopouloukel@webster.edu
Dr. Owat Sunanta Mathematics and Statistics owatsunanta43@webster.edu
Dr. Paul Fischer Business Law paulfischer44@webster.edu
Dr. Rudolf Rössel, MBA Computer Science rudolfroessel99@webster.edu
Dr. Stefan Otto Grbenic Accounting grbenist@webster.edu
Dr. Stefan Vogel Accounting stefanvogel@webster.edu 
Dr. Thomas Hadler Marketing thomas.hadler@webster.edu
Dr. Xavier Matteucci Marketing xmatteucci75@webster.edu
Dr. Zoran Latinovic Marketing zoranlatinovic@webster.edu 
Mag. Alexandra Deubner Leadership Alexandra.Deubner@webster.ac.at
Mag. Bernhard Krumpel Marketing bernhardkrumpel@webster.edu
Mag. Christina Jeloschek Human Resources cjeloschek@webster.edu
Mag. Svetla Pehlivanova-Porenta Management svetlap16@webster.edu
Mr. Alan Noble, MA Management alannoble03@webster.edu
Mr. Alfred Dolecek, MSc Accounting and Marketing alfreddolecek24@webster.edu
Mr. Charles La Fond, MBA Management charleslafond29@webster.edu
Mr. Florian Weikl, MBA Marketing florianweikl@webster.edu
Mr. Michael Kapfer, MBA Marketing Public Relations michaelkapfer77@webster.edu
Ms. Casandra Hutchinson, MSc Mathematics and Statistics chutchinson61@webster.edu

Emphasis Areas

The Bachelor of Arts (BA) in Management with an emphasis in International Business degree covers all aspects of management with a special focus on the complexities of leading people and directing an organization’s resources in an international/global setting. Topics include the dynamics of globalization, the organization and strategic planning of multinational and transnational organizations, foreign subsidiary coordination and control, and special human resource issues such as cross-cultural management and expatriate employees. Time is given to all aspects of marketing for foreign markets. Students will also receive a sound understanding of what economic forces drive international markets and the complexities they will face dealing with trade barriers, issues of standardization/adaptation, foreign exchange markets, etc.

A minimum of 120 U.S. credit hours consisting of the following: a minimum of 79-91 required U.S. credit hours of major coursework (see below); a minimum of 30 U.S. credit hours from the Global Citizenship Program; and up to 11 US credit hours of electives.

*Fall 2019 intake or later. (View previous degree requirements.)

Core Courses

International Electives

One course from each of the following four international areas (12 credit hours)

  • International History
  • International Politics
  • International Relations
  • General course with an international topic

Language Requirement

12 credit hours in German, French, Spanish, or Italian. This requirement is waived for students whose native language is not English.

Vienna Campus Required Core Courses

Students wishing to complete a double major with the bachelor of arts (BA) in Management may only do so with majors offered outside the Department of Business and Management.

Purpose and Scope

This Study Plan and Regulations lays out the specifications of the program Bachelor of Arts in Management (BA) with an emphasis in International Business including the profile and learning outcomes, the structure of the curricula, program development, and the criteria for admission and conferment of a degree.

This study plan and regulations is applicable to all students pursuing the Bachelor of Arts in Management with an emphasis in International Business starting on or after September 1, 2021. It pertains to the degree (BA) offered by WVPU which is accredited by the Agency for quality Assurance and Accreditation Austria in accordance with the Private Universities Act §2 and §3(1). The requirements for US-accredited degrees conferred by Webster University based in Saint Louis, USA may vary slightly. Students are encouraged to consult with their advisor for details.

Overview Table

Degree program name Management with an Emphasis in International Business (BA)
Common form name Bachelor of Arts in Management with an Emphasis in International Business
Type of study program Bachelor degree program
Academic degree Bachelor of Arts (BA) 
Cycle (Bologna) 1
NQF-Level VI
Organizational structure Business and Management Department
Workload (ECTS) 240 
Regular study period 4 years, 8 semesters
Course weeks per semester 12
Language of study English
Maximum intake per year 35
Study format Full time
Entry points/dates 2/begin winter/summer semesters
Beginning of the winter semester August/September
Beginning of the summer semester January/February
Internships Encouraged, but not required
Study Abroad Encouraged, but not required

Profile and Learning Outcomes

WVPU’s Bachelor of Arts in Management with an emphasis in International Business program comprehensively examines aspects of managerial work and decision-making providing students with the necessary skills and competencies to effectively manage people, analyze management problems, develop sound and ethical business practices, and communicate effectively within the context of operating on an international or global scale. The program’s emphasis in international business means that students learn about the dynamics of globalization, the organization and strategic planning of multinational and transnational organizations, foreign subsidiary coordination and control, marketing for foreign markets, and special human resource issues such as cross-cultural management and expatriate employees. As a result, they gain key insights into the economic forces that drive international markets and the complexities of trade barriers, standardization/adaptation, and foreign exchange markets.

As part of the program’s foundation in management, students undergo a rigorous program of scholarly and practical training in communication theories, organizational behavior dynamics, and critical thinking strategies that prepares them to assume management positions in international companies, undertake requisite levels of research, and proceed into more advanced studies. By learning how to seamlessly integrate theory into practice in order to manage people, processes, and resources, students develop the skills to conceptualize, organize, and defend innovative solutions to complex managerial challenges. Through exposure to and participation in faculty research as well as interaction with an array of experts and prominent external lecturers, students gain valuable insight and practice into researching and analyzing the internal dynamics of an organization, its leadership, and its employees developing essential competencies as business professionals and scholar practitioners. They learn to work independently, collaborate with others, and lead organizations in a sound, ethical and responsible manner befitting WVPU’s profile and objectives.

Graduates of the Bachelor of Arts in Management with an emphasis in International Business program possess an in-depth theoretical and practical knowledge of management and can therefore perform tasks at a very high professional level. They are critical, independent thinkers capable of collaboration and leadership, able to measure, analyze and drive growth and innovation within changing and diverse legal, social, economic, and global conditions. The program’s strong focus on research and analysis combined with consistent exposure to real- world cases ensures that its graduates can develop innovative approaches to solve known and unforeseen problems. They are thus fully qualified for the degree they earned, professionally ready to begin their careers and make a difference, and they possess the scholarly foundation necessary to pursue an advanced degree. As a result, many of the program’s graduates go on to successful careers in a wide range of international organizations, corporations, and sectors.

Learning Outcomes

Students who complete this program will be able to:

  1. Analyze, understand and evaluate how legal, social, economic and global issues affect business.
  2. Integrate key theories to manage people, processes and resources in a diverse organization;
  3. Use appropriate tools and technology to critically analyze and interpret key business information;
  4. Apply concepts regarding ethics and corporate responsibility and how they impact managerial decisions
  5. Build upon ambiguous and incomplete information to draft, support and defend innovative solutions to complex managerial challenges.
  6. Explain the important terminology, facts, concepts, principles, analytic techniques and theories used in international business.
  7. Identify and apply appropriate terminology, facts, concepts, principles, analytic techniques and theories used in international business when analyzing moderately complex situations.
  8. Synthesize and integrate important concepts, principles and theories used in international business into solutions to moderately complex management problems.

The Bachelor of Arts in Management with an emphasis in International Business program learning outcomes align closely with those of NQF Level VI in all areas of knowledge, skills, and competence.

Bachelor of Arts in Management with an Emphasis in International Business Learning Outcomes

NQF Level-VI LO1 LO2 LO3 LO4 LO5 LO6 LO7 LO8
Knowledge      
Skills    
Competencies        

Curriculum Overview and Workload

The Bachelor of Arts in Management with an emphasis in International Business curriculum is organized into five modules and a thesis (In order to earn the US Webster degree, students must satisfy a language requirement. The language requirement can be satisfied through coursework, by passing an intermediate level language competency exam, or with the approval of the department head). The five modules include the Common Core Module (72 ECTS), two major-specific Foundation Modules (90 ECTS), a Discipline Enrichment Module (36 ECTS), and an Electives Module (34 ECTS). The program is concluded with the successful completion of a thesis (8 ECTS).

Full time students working toward the Bachelor of Arts in Management with an emphasis in International Business will usually carry a course load of five courses per semester (30 ECTS). For most courses in the Bachelor of Arts in Management with an emphasis in International Business program, a notable exception being the thesis and the career development components of the Discipline Enrichment Module, students attend 36 hours of courses and respectively conduct an additional 114 hours of self-learning.

Each of the core Competency Courses (CC), Discipline Courses (DC), and Enrichment Courses (EC) are offered on a regular basis, usually at least once a year. Full course descriptions, individual learning outcomes, details about ECTS, weekly study schedules, and assessment criteria are available in each course syllabus, available via WVPU’s publicly accessible course schedule.

Common Core Module (Up to 72 ECTS)

Please refer to the Bachelor's Degree Programs overview page for detailed information about the CCM. 

Foundation Modules – Management/International Business (90 ECTS)

Students are required to complete all courses (90 ECTS) in Foundation Modules 1 and 2.

Foundation Module 1 (72 ECTS)

Course Type Format hrs/wks AT/SL ECTS
ACCT 2010 Financial Accounting DC IL/SE 3/12 36/114 6
ACCT 2025 Managerial Accounting DC IL/SE 3/12 36/114 6
BUSN 2100 Business Communications DC IL/SE 3/12 36/114 6
ECON 2020 Principles of Microeconomics DC IL/SE 3/12 36/114 6
ECON 2030 Principles of Macroeconomics DC IL/SE 3/12 36/114 6
BUSN 3710 Entrepreneurial Financial Management DC IL/SE 3/12 36/114 6
MNGT 2000 Foundations for Business Success DC IL/SE 3/12 36/114 6
FINC 3210 Principles of Finance DC IL/SE 3/12 36/114 6
MNGT 2150 Business Ethics CC IL/SE 3/12 36/114 6
MNGT 2500 Marketing CC IL/SE 3/12 36/114 6
BUSN 3150 Business Information Systems CC IL/SE 3/12 36/114 6
MNGT 3320 Business Law: International DC IL/SE 3/12 36/114 6
MNGT 3400 Human Resource Management DC IL/SE 3/12 36/114 6

Foundation Module 2 (18 ECTS)

Course Type Format hrs/wks AT/SL ECTS
*These courses (12 ECTS) count toward the overall 24 ECTS requirement of the Methods Road Map.

BUSN 2750 Statistics*

DC IL/SE 3/12 36/114 6

BUSN 2825 Introduction to Research Design and Methods*

CC IL/SE 3/12 36/114 6
MATH 1430 College Algebra CC IL/SE 3/12 36/114 6

Discipline Enrichment Module – Management/International Business (36 ECTS)

Students must successfully pass five courses (30 ECTS) in the area of international business (30 ECTS):

Course Type Format hrs/wks AT/SL ECTS
MNGT 4100 International Management EC IL/SE 3/12 36/114 6
ECON 3720 International Trade AND Finance EC IL/SE 3/12 36/114 6
MNGT 4330 International Marketing EC IL/SE 3/12 36/114 6
MNGT 4940 Global Competitive Strategies EC IL/SE 3/12 36/114 6
Any upper (3000 or 4000) level MNGT course EC IL/SE 3/12 36/114 6

Students must successfully pass all 3 courses (6 ECTS) in the area of career development (6 ECTS):

Course Type Format hrs/wks AT/SL ECTS
WSBT 2000 Career Exploration DC IL/SE/PT 1/16 16/34 2
WSBT 2300 Personal Branding DC IL/SE/PT 1/16 16/34 2
WSBT 2700 Career Management Strategies DC IL/SE/PT 1/16 16/34 2

Electives Module 1 – Management / International Business (24 ECTS)

Students must complete a total of 24 ECTS, 6 ECTS each from the disciplines History, International Relations, and Political Science (HIST, INTL, POLT):

Course Type Format hrs/wks AT/SL ECTS
INTL [Any course] excluding INTL 3240, INTL 3600, INTL 4610 INTL 4700 EL IL/SE 3/12 36/114 6
HIST [Any international course] EL IL/SE 3/12 36/114 6
POLT [Any international course] EL IL/SE 3/12 36/114  6

and one additional course with an international topic from the list below:

Course Type Format hrs/wks AT/SL ECTS
INTE 1000*, INTL*, ARHS 2210, ARHS 2400, BUSN 4650, HRTS 1100, HRTS 2500, HRTS 3500, HRTS 3700, ISTL 1000, ISTL 1100 ISTL 1492, ISTL 1550, ISTL 2450, ISTL 2550, ISTL 3500, MNGT 3740, RELG 1041, RELG 1060, RELG 2070 RELG 2075, RELG 2085, RELG 2200, RELG 2420, RELG 3100 RELG 3120, RELG 3130, RELG 3180, RELG 3190, RELG 3200 RELG 3210 EL IL/SE 3/12 36/114 6

Electives Module 2 (10 ECTS)

Students must choose at least 10 ECTS among any of WVPU’s course offerings.

Thesis (8 ECTS)

Course Type Format hrs/wks AT/SL ECTS
MNGT 4970 Bachelor Thesis CC TH - 25/175 8

Roadmaps and Course Sequencing

Students working toward the Bachelor of Arts in Management with an emphasis in International Business can complete the program in a minimum of 8 semesters. Curriculum in this program develops as students’ progress through their studies. For that reason, adhering to prescribed course sequencing is an essential component to success. The course syllabus or WVPU’s publicly accessible course schedule both list course prerequisites, if any. Additionally, each program roadmap denotes courses with prerequisites with an asterisk (*).

Advisors are available to assist students with degree planning to help ensure proper course sequencing. Though most students will adhere to their respective program roadmap, advisors can help develop individualized degree plans when the situation warrants deviation from the roadmap. Advisors must approve all course registration requests before they are processed. Advisors also consult on issues related to academic and career goals, and university resources.

The Business and Management Department reserves the right to waive or adjust course prerequisites as necessary.

Program Development and Enhancement

The Bachelor of Arts in Management with an emphasis in International Business program is subject to WVPU’s systematic Internal Quality Management System that incorporates continuous measures and involves the Executive Board, academic department heads, and the University Senate. This ensures that its learning outcomes and the content of its curriculum impart advanced knowledge in the discipline while delivering the skills and competencies requisite for a bachelor’s degree. WVPU’s quality management processes include a triannual program review and assessment of learning outcomes, course evaluations, an annual review of academic polices and processes, semi-annual performance reviews with units and employees and collected stakeholder feedback through semi-annual meetings and surveys supported by the university’s internal information systems.

At the course level, each syllabus (including criteria and methods of assessment) is reviewed and approved by the department at least one semester prior to being published on the university’s course offerings, ensuring that learning outcomes are clearly stated and appropriately paired to the course’s content and assessment criteria. All students have access to the syllabus before the course begins, and in addition, faculty are required to review the syllabus on the first day of class. During the running of any course students interact with both the faculty member and the department’s administration alerting them to any problems that might arise and triggering procedures based on academic policies and procedures, particularly with reference to disputes between students and faculty.

The base selection of course offerings for any academic year is determined two years in advance through regular planning sessions. The process includes consultation with representatives of student government and incorporates additional student feedback through face-to-face meetings, town halls, and anonymous course evaluations. Teaching assignments pairing faculty to courses are completed one year in advance. Prior to assigning a course to a faculty member, the department head verifies the individual’s qualifications and experience as an instructor. Students evaluate all first-time instructors in the third week of their course to provide feedback and allow for corrective measures if necessary.

Other continuous processes also play an important role in sustaining and enhancing the integrity of the program. The university solicits semiannual student feedback on degree programs through student focus groups involving 30-minute structured dialogues at the start of selected courses. Additionally, the head of the department takes part in monthly video conferences with global partners to evaluate Business and Management programs, adding and shaping curricula and course content to meet WVPU student needs and national regulations while also integrating partner experiences from around the world. Department representatives participate in on-going process evaluation measures providing suggestions on how to improve subject relevancy, program competitiveness, research components, and technology to align with those used in international business, management, and marketing sectors.

Admission to the Study Program

Admission to the Bachelor of Arts in Management with an emphasis in International Business program follows the General Admission Requirements for Undergraduate Programs.

Supplementary Requirements for Conferment of the Degree

WVPU confers the academic degree of Bachelor of Arts in Management with an emphasis in International Business following the successful completion of all modules as stated in the Curriculum Overview and Workload and in accordance with the following rules:

  1. Candidates must complete all modules (240 ECTS) as stated in section 4.1 Curriculum Overview.
  2. Students must successfully earn 200 ECTS in residence at WVPU, including:
    1. all courses in the Common Core (72 ECTS)
    2. all courses in the Management with an emphasis in International Business Foundation Modules (90 ECTS)
    3. 30 ECTS from the Discipline Enrichment Module
    4. a bachelor thesis (8 ECTS)
    5. all required courses must be completed with a grade of C- or better

The university reserves the right to approve and assign transferred credits as equivalencies to courses, which could result in fewer than 200 overall ECTS completed in residency.

WVPU Policies and Student Obligations

WVPU policies support and maintain the highest quality of education and service level for students. All students attending WVPU are obliged to adhere to university academic policies, including the Study and Examination Guidelines and the Code of Conduct. Students are solely responsible for familiarizing themselves with all applicable university policies and procedures including those dictating academic standards.

Students are also fully responsible for managing their degree progress in compliance with the curriculum. This includes, but is not limited to: ensuring schedule accuracy each semester, adhering to all registration and payment deadlines, proactively addressing any issues that may interfere with degree progress, exclusively using the university assigned email address for all academic-related correspondence, and observing course-specific deadlines and policies.

WVPU retains the right to update policies and procedures. Students will be informed of any such changes in a timely manner.

Business in today's digitally-connected world is increasingly global, and many of our management majors add an emphasis in International Business with this in mind. Graduates bring their added international competence to opportunities in global organizations as development managers, human resource officers, program or account managers, and supply chain professionals — just to name a few. Moreover, employers seek out employees with critical-thinking skills, good decision-making capabilities and strong leadership skills, all elements of a degree at WVPU.

The Bachelor of Arts (BA) in Management with an emphasis in Marketing covers all basic functions of management — exploring the internal and external influences that bear on managerial activities and decision making — while providing a specialization in Marketing. The program addresses the planning, organization, and implementation of marketing strategies, covering such issues as advertising, channel management, sales management, pricing policies, market research and communication. An important objective of the program is to provide students with an understanding of consumer behavior.

A minimum of 120 U.S. credit hours consisting of the following: a minimum of 67 required U.S. credit hours of major coursework (see below); a minimum of 30 U.S. credit hours from the Global Citizenship Program; and 23 U.S. credit hours of electives.

*Fall 2020 intake or later. (View previous degree requirements.)

Core Courses

Vienna Campus Required Core Courses

Students wishing to complete a double major with the bachelor of arts (BA) in Management may only do so with majors offered outside the Department of Business and Management.

Purpose and Scope

This Study Plan and Regulations lays out the specifications of the program Bachelor of Arts in Management with an emphasis in Marketing (BA) including the profile and learning outcomes, the structure of the curricula, program development, and the criteria for admission and conferment of a degree.

This study plan and regulations is applicable to all students pursuing the Bachelor of Arts in Management with an emphasis in Marketing starting on or after Sept. 1, 2021. It pertains to the degree (BA) offered by WVPU which is accredited by the Agency for quality Assurance and Accreditation Austria in accordance with the Private Universities Act §2 and §3(1). The requirements for US-accredited degrees conferred by Webster University based in Saint Louis, USA may vary slightly. Students are encouraged to consult with their advisor for details.

Overview Table

Degree program name Management with an Emphasis in Marketing (BA)
Common form name Bachelor of Arts in Management with an Emphasis in Marketing
Type of study program Bachelor degree program
Academic degree Bachelor of Arts (BA)
Cycle (Bologna) 1
NQF-Level VI
Organizational structure Business and Management Department
Workload (ECTS) 240 
Regular study period 4 years, 8 semesters
Course weeks per semester 12
Language of study English
Maximum intake per year 35
Study format Full time
Entry points/dates 2/begin winter/summer semesters
Beginning of the winter semester August/September
Beginning of the summer semester January/February
Internships Encouraged, but not required
Study Abroad Encouraged, but not required

Profile and Learning Outcomes

WVPU’s Bachelor of Arts in Management with an emphasis in Marketing program comprehensively examines aspects of managerial work and decision-making providing students with the necessary skills and competencies to effectively manage people, analyze management problems, develop sound and ethical business practices, and communicate effectively. Learning how organizations create value through marketing activities, successful graduates of the Bachelor of Arts in Management with an emphasis in Marketing program develop the necessary skills and competence to understand consumer behavior and make effective marketing decisions that reflect organizational needs. The program’s emphasis on marketing places intensified focus on the planning, organization, and implementation of marketing strategies including inter alia, branding, product development, advertising, digital marketing, consumer behavior, pricing policies, channel management, sales management, customer relationship management, market research and communication.

As part of the program’s foundation in management, students undergo a rigorous program of scholarly and practical training in communication theories, organizational behavior dynamics, and critical thinking strategies that prepares them to assume management positions in international companies, undertake requisite levels of research, and proceed into more advanced studies. By learning how to seamlessly integrate theory into practice in order to manage people, processes and resources, students develop the skills to conceptualize, organize, and defend innovative solutions to complex managerial challenges. Through exposure to and participation in faculty research as well as interaction with an array of experts and prominent external lecturers, students gain valuable insight and practice into researching and analyzing the internal dynamics of an organization, its leadership, and its employees developing essential competencies as business professionals and scholar practitioners. They learn to work independently, collaborate with others, and lead organizations in a sound and ethical, and responsible manner befitting WVPU’s profile and objectives.

Graduates of the Bachelor of Arts in Management with an emphasis in Marketing program possess an in-depth theoretical and practical knowledge of management and marketing and can therefore perform tasks at a very high professional level. They are critical, independent thinkers capable of collaboration and leadership, able to measure, analyze, and drive growth and innovation within changing and diverse legal, social, economic, and global conditions. The program’s strong focus on research and analysis combined with consistent exposure to real- world cases ensures that its graduates can develop innovative approaches to solve known and unforeseen problems. They are thus fully qualified for the degree they earned, professionally ready to begin their careers and make a difference, and they possess the scholarly foundation necessary to pursue an advanced degree. As a result, many of the program’s graduates go on to successful careers in a wide range of organizations, corporations, and sectors assuming positions in areas of marketing, sales, brand and product management, advertising, public relations, and market research as well as well as positions outside of marketing, including event organizing, fundraising and lobbying.

Learning Outcomes

Students who complete this program will be able to:

  1. Analyze, understand and evaluate how legal, social, economic and global issues affect business.
  2. Integrate key theories to manage people, processes and resources in a diverse organization.
  3. Use appropriate tools and technology to critically analyze and interpret key business information.
  4. Apply concepts regarding ethics and corporate responsibility and how they impact managerial decisions.
  5. Build upon ambiguous and incomplete information to draft, support and defend innovative solutions to complex managerial challenges.
  6. Demonstrate an understanding of how to identify and utilize relevant information in order to make effective marketing decisions.
  7. Demonstrate the ability to make and defend decisions regarding the various marketing mix elements for value creation in a way that reflects the needs and characteristics desired for organizational success and meaningful relationships among and between stakeholders.
  8. Demonstrate personal skills (i.e. ethics, teamwork, effective communication, critical thinking) which are important keys to having a successful career in marketing. 
    Demonstrate an understanding of mutually interdependent relationships of all the major functional areas of a business enterprise.

The Bachelor of Arts in Management with an emphasis in Marketing program learning outcomes align closely with those of NQF Level VI in all areas of knowledge, skills, and competence.

Bachelor of Arts in Management with an Emphasis in Marketing Learning Outcomes

NQF Level-VII LOs LO1 LO2 LO3 LO4 LO5 LO6 LO7 LO8 LO9
Knowledge        
Skills      
Competencies        

Curriculum Overview and Workload

The Bachelor of Arts in Management with an emphasis in Marketing curriculum is organized into five modules and a thesis. The five modules include the Common Core Module* (72 ECTS), two discipline specific Foundation Modules (90 ECTS), a Discipline Enrichment Module (54 ECTS), and an Electives Module (16 ECTS). The program is concluded with the successful completion of a thesis (8 ECTS).

Full time students working toward the Bachelor of Arts in Management with an emphasis in Marketing will usually carry a course load of five courses per semester (30 ECTS). For most courses in the Bachelor of Arts in Management with an emphasis in Marketing program, a notable exception being the thesis and the career development components of the Discipline Enrichment Module, students attend 36 hours of courses and respectively conduct an additional 114 hours of self-learning.

Each of the core Competency Courses (CC), Discipline Courses (DC), and Enrichment Courses (EC) are offered on a regular basis, usually at least once a year. Full course descriptions, individual learning outcomes, details about ECTS, weekly study schedules, and assessment criteria are available in each course syllabus, available via WVPU’s publicly accessible course schedule.

*The Common Core Module satisfies the Webster University Global Citizenship Program (GCP) and the WVPU Methods Road Map (MRM)

Common Core Module (72 ECTS)

Please refer to the Bachelor's Degree Programs overview page for detailed information about the CCM. 

Foundation Modules – Management/Marketing (90 ECTS)

Students are required to complete all courses (90 ECTS) in Foundation Modules 1 and 2.

Course Type Format hrs/wks AT/SL ECTS
ACCT 2010 Financial Accounting DC IL/SE 3/12 36/114 6
ACCT 2025 Managerial Accounting DC IL/SE 3/12 36/114 6
BUSN 2100 Business Communications DC IL/SE 3/12 36/114 6
ECON 2020 Principles of Microeconomics DC IL/SE 3/12 36/114  6
ECON 2030 Principles of Macroeconomics DC IL/SE 3/12 36/114 6
BUSN 3710 Entrepreneurial Financial Management DC IL/SE 3/12 36/114 6
MNGT 2000 Foundations for Business Success DC IL/SE 3/12 36/114 6
FINC 3210 Principles of Finance DC IL/SE 3/12 36/114 6
MNGT 2150 Business Ethics CC IL/SE 3/12 36/114 6
MNGT 2500 Marketing CC IL/SE 3/12 36/114 6
BUSN 3150 Business Information Systems CC IL/SE 3/12 36/114 6
MNGT 3320 Business Law: International DC IL/SE 3/12 36/114 6
MNGT 3400 Human Resource Management DC IL/SE 3/12 36/114 6

Foundation Module 1 (72 ECTS)

Course Type Format hrs/wks AT/SL ECTS
BUSN 2750 Statistics* DC IL/SE 3/12 36/114 6
BUSN 2825 Introduction to Research Design and Methods* CC IL/SE 3/12 36/114 6
MATH 1430 College Algebra CC IL/SE 3/12 36/114 6

* These courses (12 ECTS) count toward the overall 24 ECTS requirement of the Methods Road Map.

Discipline Enrichment Module – Management/Marketing (54 ECTS)

Students must successfully pass eight courses (48 ECTS) in the area of marketing (48 ECTS):

Course Type Format h/w AT/SL ECTS
MNGT 3150 Consumer Behavior DC IL/SE 3/12 36/114 6
MNGT 3450 Principles of Organizational Behavior CC IL/SE 3/12 36/114 6
MNGT 3510 Management of Integrated Marketing Communications DC IL/SE 3/12 36/114 6
MNGT 3540 Digital Marketing CC IL/SE 3/12 36/114 6
MNGT 3580 Professional Selling DC IL/SE 3/12 36/114 6
MNGT 4330 International Marketing DC IL/SE 3/12 36/114 6
MNGT 4570 Marketing Research CC IL/SE 3/12 36/114 6
MNGT 4920 Marketing Strategies CC IL/SE 3/12 36/114 6

Students must successfully pass all 3 courses (6 ECTS) in the area of career development (6 ECTS):

Course Type Format h/w AT/SL ECTS
WSBT 2000 Career Exploration DC IL/SE/PT 1/16 16/34 2
WSBT 2300 Personal Branding DC IL/SE/PT 1/16 16/34 2
WSBT 2700 Career Management Strategies DC IL/SE/PT 1/16 16/34 2

Electives Module (16 ECTS)

Students must choose at least 16 ECTS among any of WVPU’s course offerings.

Thesis (8 ECTS)

Course Type Format h/w AT/SL ECTS
MNGT 4970 Bachelor Thesis CC TH - 25/175 8

Roadmaps and Course Sequencing

Students working toward the Bachelor of Arts in Management with an emphasis in Marketing can complete the program in a minimum of 8 semesters. Curriculum in this program develops as students progress through their studies. For that reason, adhering to prescribed course sequencing is an essential component to success. The course syllabus or WVPU’s publicly accessible course schedule both list course prerequisites, if any. Additionally, each program roadmap denotes courses with prerequisites with an asterisk (*).

Advisors are available to assist students with degree planning to help ensure proper course sequencing. Though most students will adhere to their respective program roadmap, advisors can help develop individualized degree plans when the situation warrants deviation from the roadmap. Advisors must approve all course registration requests before they are processed. Advisors aIso consult on issues related to academic and career goaIs, and university resources.

The Business and Management Department reserves the right to waive or adjust course prerequisites as necessary.

Program Development and Enhancement

The Bachelor of Arts in Management an emphasis in Marketing program is subject to WVPU’s systematic Internal Quality Management System that incorporates continuous measures and involves the Executive Board, academic department heads, and the University Senate. This ensures that its learning outcomes and the content of its curriculum impart advanced knowledge in the discipline while delivering the skills and competencies requisite for a bachelor’s degree. WVPU’s quality management processes include a triannual program review and assessment of learning outcomes, course evaluations, an annual review of academic polices and processes, semi-annual performance reviews with units and employees and collected stakeholder feedback through semi-annual meetings and surveys supported by the university’s internal information systems.

At the course level, each syllabus (including criteria and methods of assessment) is reviewed and approved by the department at least one semester prior to being published on the university’s course offerings, ensuring that learning outcomes are clearly stated and appropriately paired to the course’s content and assessment criteria. All students have access to the syllabus before the course begins, and in addition, faculty are required to review the syllabus on the first day of class. During the running of any course students interact with both the faculty member and the department’s administration alerting them to any problems that might arise and triggering procedures based on academic policies and procedures, particularly with reference to disputes between students and faculty.

The base selection of course offerings for any academic year is determined two years in advance through regular planning sessions. The process includes consultation with representatives of student government and incorporates additional student feedback through face-to-face meetings, town halls, and anonymous course evaluations. Teaching assignments pairing faculty to courses are completed one year in advance. Prior to assigning a course to a faculty member, the department head verifies the individual’s qualifications and experience as an instructor. Students evaluate all first-time instructors in the third week of their course to provide feedback and allow for corrective measures if necessary.

Other continuous processes also play an important role in sustaining and enhancing the integrity of the program. The university solicits semiannual student feedback on degree programs through student focus groups involving 30-minute structured dialogues at the start of selected courses. Additionally, the head of the department takes part in monthly video conferences with global partners to evaluate Business and Management programs, adding and shaping curricula and course content to meet WVPU student needs and national regulations while also integrating partner experiences from around the world. Department representatives participate in on-going process evaluation measures providing suggestions on how to improve subject relevancy, program competitiveness, research components, and technology to align with those used in international business, management, and marketing sectors.

Admission to the Study Program

Admission to the Bachelor of Arts in Management with an emphasis in Marketing program follows the General Admission Requirements for Undergraduate Programs.

Supplementary Requirements for Conferment of the Degree

WVPU confers the academic degree of Bachelor of Arts in Management with an emphasis in Marketing following the successful completion of all modules as stated in the Curriculum Overview and Workload and in accordance with the following rules:

  1. Candidates must complete all modules (240 ECTS) as stated in section 3.1 Curriculum Overview.
  2. Students must successfully earn 218 ECTS in residence at WVPU, including:
    1. all courses in the Common Core (72 ECTS)
    2. all courses in the Management with an Emphasis in Marketing Foundation Modules (90 ECTS)
    3. 48 ECTS from the Discipline Enrichment Module
    4. a bachelor thesis (8 ECTS)
    5. all required course must be completed with a grade of C- or better.

The university reserves the right to approve and assign transferred credits as equivalencies to courses which could result in fewer than 218 overall ECTS completed in residency.

WVPU Policies and Student Obligations

WVPU policies support and maintain the highest quality of education and service level for students. All students attending WVPU are obliged to adhere to university academic policies, including the Study and Examination Guidelines and the Code of Conduct. Students are solely responsible for familiarizing themselves with all applicable university policies and procedures including those dictating academic standards.

Students are aiso fully responsible for managing their degree progress in compliance with the curriculum. This includes, but is not limited to: ensuring schedule accuracy each semester, adhering to all registration and payment deadlines, proactively addressing any issues that may interfere with degree progress, exclusively using the university assigned email address for all academic-related correspondence, and observing course-specific deadlines and policies.

WVPU retains the right to update policies and procedures. Students will be informed of any such changes in a timely manner.

Marketing is a core element of all organizations, and opportunities exist across all industry sectors - private, public and non-profit. Adding the Marketing emphasis to your management major deepens your understanding of and access to areas like media, advertising, and public relations. This knowledge may be useful for positions outside of marketing, including event organizing, fundraising, lobbying, and research. Moreover, employers seek out employees with critical-thinking skills, good decision-making capabilities, and strong leadership skills, all elements of a degree at WVPU.
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