Please go here to see our emphasis areas

Program Description

Management is the ability to effectively coordinate people and resources to achieve the goals of an organization. The knowledge and skills acquired through the Bachelor of Arts in Management, i.e., the exploration of all aspects of managerial work and decision-making, provide the student with the necessary insights and tools to direct the flow of information, people and materials in a company.

Learning Outcomes

  • Students will explain the important terminology, facts, concepts, principles, analytic techniques and theories used in management.
  • Students will be able to identify and apply appropriate terminology, facts, concepts, principles, analytic techniques and theories used in management when analyzing moderately complex situations.
  • Students will be able to synthesize and integrate important concepts, principles, and theories used in management into solutions to moderately complex management problems.

Degree Requirements

A minimum of 120 US credit hours consisting of the following: a minimum of 61 required US credit hours of major coursework (see below); a minimum of 30 US credit hours from the Global Citizenship Program; and 29 US credit hours of electives.

Required Courses*

*Fall 2019 intake or later. (View previous degree requirements.)

Core

Vienna Campus Required Core Courses

Double Major

Students wishing to complete a double major with the bachelor of arts (BA) in Management may only do so with majors offered outside the Department of Business and Management.

After Graduation

Industries as diverse as fashion, health, food, travel, logistics, and construction – just to name a few - require competent managers with a clear understanding of organizational structure, operational systems, and change management. Employers seek out employees with critical-thinking skills, good decision-making capabilities, and strong leadership skills, all elements of a degree at WVPU.

Resources

Emphasis Areas

The Bachelor of Arts (BA) in Management with an emphasis in International Business degree covers all aspects of management with a special focus on the complexities of leading people and directing an organization’s resources in an international/ global setting. Topics include the dynamics of globalization, the organization and strategic planning of multinational and transnational organizations, foreign subsidiary coordination and control, and special human resource issues such as cross-cultural management and expatriate employees. Time is given to all aspects of marketing for foreign markets. Students will also receive a sound understanding of what economic forces drive international markets and the complexities they will face dealing with trade barriers, issues of standardization/adaptation, foreign exchange markets, etc.

  • Students will explain the important terminology, facts, concepts, principles, analytic techniques and theories used in management.
  • Students will be able to identify and apply appropriate terminology, facts, concepts, principles, analytic techniques and theories used in management when analyzing moderately complex situations.
  • Students will be able to synthesize and integrate important concepts, principles, and theories used in management into solutions to moderately complex management problems.

A minimum of 120 US credit hours consisting of the following: a minimum of 79-91 required US credit hours of major coursework (see below); a minimum of 30 US credit hours from the Global Citizenship Program; and up to 11 US credit hours of electives.

*Fall 2019 intake or later. (View previous degree requirements.)

Core Courses

International Electives

One course from each of the following four international areas (12 credit hours)

  • International History
  • International Politics
  • International Relations
  • General course with an international topic

Language Requirement

12 credit hours in German, French, Spanish, or Italian. This requirement is waived for students whose native language is not English.

Vienna Campus Required Core Courses

Students wishing to complete a double major with the bachelor of arts (BA) in Management may only do so with majors offered outside the Department of Business and Management.

Business in today's digitally-connected world is increasingly global, and many of our management majors add an emphasis in International Business with this in mind. Graduates bring their added international competence to opportunities in global organizations as development managers, human resource officers, program or account managers, and supply chain professionals – just to name a few. Moreover, employers seek out employees with critical-thinking skills, good decision-making capabilities, and strong leadership skills, all elements of a degree at WVPU.

The Bachelor of Arts (BA) in Management with an emphasis in Marketing covers all basic functions of management - exploring the internal and external influences that bear on managerial activities and decision making - while providing a specialization in Marketing. The program addresses the planning, organization, and implementation of marketing strategies, covering such issues as advertising, channel management, sales management, pricing policies, market research and communication. An important objective of the program is to provide students with an understanding of consumer behavior.

  • Students will explain the important terminology, facts, concepts, principles, analytic techniques and theories used in management.
  • Students will be able to identify and apply appropriate terminology, facts, concepts, principles, analytic techniques and theories used in management when analyzing moderately complex situations.
  • Students will be able to synthesize and integrate important concepts, principles, and theories used in management into solutions to moderately complex management problems.

A minimum of 120 US credit hours consisting of the following: a minimum of 67 required US credit hours of major coursework (see below); a minimum of 30 US credit hours from the Global Citizenship Program; and 23 US credit hours of electives.

*Fall 2020 intake or later. (View previous degree requirements.)

Core Courses

Vienna Campus Required Core Courses

Students wishing to complete a double major with the bachelor of arts (BA) in Management may only do so with majors offered outside the Department of Business and Management.

Marketing is a core element of all organizations, and opportunities exist across all industry sectors - private, public and non-profit. Adding the Marketing emphasis to your management major deepens your understanding of and access to areas like media, advertising, and public relations. This knowledge may be useful for positions outside of marketing, including event organizing, fundraising, lobbying, and research. Moreover, employers seek out employees with critical-thinking skills, good decision-making capabilities, and strong leadership skills, all elements of a degree at WVPU.