Bachelor of Arts in Management

Join Us at Webster

Contact the Admissions Office

Call +43 (0) 664 427 3641, message us on WhatsApp/Viber,
or email the Admissions office at admissions@webster.ac.at.

Request Information Form

200,000+

Alumni from our Global Campuses

Management is the ability to effectively coordinate people and resources to achieve the goals of an organization. The knowledge and skills acquired through the Bachelor of Arts in Management, i.e., the exploration of all aspects of managerial work and decision-making, provide the student with the necessary insights and tools to direct the flow of information, people and materials in a company.

Areas of Emphasis for the BA in Management include International Business and Marketing.

group of students sitting around a large square of tables looking a professor who is pointing to projected screen of information.

Learning Outcomes

Students will explain the important terminology, facts, concepts, principles, analytic techniques and theories used in management.
Students will be able to identify and apply appropriate terminology, facts, concepts, principles, analytic techniques and theories used in management when analyzing moderately complex situations.
Students will be able to synthesize and integrate important concepts, principles, and theories used in management into solutions to moderately complex management problems.

General Information about the BA in Management

A minimum of 120 US credit hours consisting of the following: a minimum of 61 required US credit hours of major coursework (see below); a minimum of 30 US credit hours from the Global Citizenship Program; and 29 US credit hours of electives.

*Fall 2019 intake or later. (View previous degree requirements.)

Core

ACCT 2010 Financial Accounting I (3 credit hours)
CSIS 1500 Introduction to Business Technologies (3 credit hours)
ECON 2020 Principles of Microeconomics (3 credit hours)
Prerequisite: MATH 1430 or STAT 1100 (can be taken concurrently)
ECON 2030 Principles of Macroeconomics (3 credit hours)
Prerequisite: ECON 2020
MNGT 2100 Management Theory and Practices (3 credit hours)
MNGT 2500 Marketing (formerly MNGT 3500; 3 credit hours)
BUSN 2750 Introduction to Statistics (3 credit hours)
Prerequisite: MATH 1430 or STAT 1100
WSBT 2000 Career Exploration (1 credit hour)
WSBT 2300 Personal Branding (1 credit hour)
Prerequisite: WSBT 2000
WSBT 2700 Career Management Strategies (1 credit hour)
Prerequisites: WSBT 2000 and WSBT 2300
MNGT 3320 Business Law: International (3 credit hours)
Prerequisite: MNGT 2100
MNGT 3400 Human Resource Management (3 credit hours)
Prerequisite: MNGT 2100
MNGT 3450 Principles of Organizational Behavior (3 credit hours)
Prerequisite: MNGT 2100
BUSN 3710 Entrepreneurial Financial Management (3 credit hours)
Prerequisite: FINC 3210
MNGT 2150 Business Ethics (3 credit hours)
Previously: BUSN 4300
ONE of the following
- MNGT 4100 International Management (3 credit hours)
  Prerequisites: MNGT 2100 and MNGT 3400
- MNGT 4330 International Marketing (3 credit hours)
  Prerequisite: MNGT 2500
- MNGT 3740 Global Entrepreneurship (3 credit hours)
  Prerequisite: MNGT 3700 or permission from instructor
MNGT 4900 Managerial Policies and Strategies (3 credit hours)
Prerequisite: All major core courses
MNGT 4970 Bachelor Thesis (4 credit hours)
Prerequisite: All major core courses

Vienna Campus Required Core Courses

MATH 1430 College Algebra (3 credit hours)
ACCT 2025 Managerial Accounting (3 credit hours)
Prerequisite: ACCT 2010
BUSN 2825 Introduction to Research Design & Methods (3 credit hours)
Prerequisite: BUSN 2750
FINC 3210 Principles of Finance (3 credit hours)
Prerequisite: BUSN 2750, ACCT 2010, ACCT 2025

Students wishing to complete a double major with the bachelor of arts (BA) in Management may only do so with majors offered outside the Department of Business and Management.

Industries as diverse as fashion, health, food, travel, logistics, and construction — just to name a few — require competent managers with a clear understanding of organizational structure, operational systems, and change management. Employers seek out employees with critical-thinking skills, good decision-making capabilities, and strong leadership skills, all elements of a degree at WVPU.

Resources

Forms and Guidelines for UG Students

The Bachelor of Arts (BA) in Management with an emphasis in International Business degree covers all aspects of management with a special focus on the complexities of leading people and directing an organization’s resources in an international/ global setting. Topics include the dynamics of globalization, the organization and strategic planning of multinational and transnational organizations, foreign subsidiary coordination and control, and special human resource issues such as cross-cultural management and expatriate employees. Time is given to all aspects of marketing for foreign markets. Students will also receive a sound understanding of what economic forces drive international markets and the complexities they will face dealing with trade barriers, issues of standardization/adaptation, foreign exchange markets, etc.

A minimum of 120 US credit hours consisting of the following: a minimum of 79-91 required US credit hours of major coursework (see below); a minimum of 30 US credit hours from the Global Citizenship Program; and up to 11 US credit hours of electives.

*Fall 2019 intake or later. (View previous degree requirements.)

Core Courses

ACCT 2010 Financial Accounting I (3 credit hours)
BUSN 2750 Introduction to Statistics (3 credit hours)
Prerequisite: MATH 1430 or STAT 1100
BUSN 3710 Entrepreneurial Financial Management (3 credit hours)
Prerequisite: FINC 3210
MNGT 2150 Business Ethics (3 credit hours)
Previously: BUSN 4300
CSIS 1500 Introduction to Business Technologies (3 credit hours)
WSBT 2000 Career Exploration (1 credit hour)
WSBT 2300 Personal Branding (1 credit hour)
Prerequisite: WSBT 2000
WSBT 2700 Career Management Strategies (1 credit hour)
Prerequisites: WSBT 2000 and WSBT 2300
ECON 2020 Principles of Microeconomics (3 credit hours)
Prerequisite: MATH 1430 or STAT 1100 (can be taken concurrently)
ECON 2030 Principles of Macroeconomics (3 credit hours)
Prerequisite: ECON 2020
ECON 3720 International Trade and Finance (3 credit hours)
Prerequisite: ECON 2020 and ECON 2030
MNGT 2100 Management Theory and Practices (3 credit hours)
MNGT 2500 Marketing (formerly MNGT 3500; 3 credit hours)
MNGT 3320 Business Law: International (3 credit hours)
Prerequisite: MNGT 2100
MNGT 3400 Human Resource Management (3 credit hours)
Prerequisite: MNGT 2100
MNGT 4100 International Management (3 credit hours)
Prerequisites: MNGT 2100 and MNGT 3400
MNGT 4330 International Marketing (3 credit hours)
Prerequisite: MNGT 2500
MNGT 4940 Global Competitive Strategies (Overview) (3 credit hours)
Prerequisite: Completion of all other courses in area of emphasis
Management Elective: Any non-required MNGT 3000 or 4000 Course (3 credit hours)
MNGT 4970 Bachelor Thesis (4 credit hours)
Prerequisite: All major core courses

International Electives

One course from each of the following four international areas (12 credit hours)

International History
International Politics
International Relations
General course with an international topic

Language Requirement

12 credit hours in German, French, Spanish, or Italian. This requirement is waived for students whose native language is not English.

Vienna Campus Required Core Courses

MATH 1430 College Algebra (3 credit hours)
ACCT 2025 Managerial Accounting (3 credit hours)
Prerequisite: ACCT 2010
BUSN 2825 Introduction to Research Design & Methods (3 credit hours)
Prerequisite: BUSN 2750
FINC 3210 Principles of Finance (3 credit hours)
Prerequisite: BUSN 2750, ACCT 2010, ACCT 2025

Business in today's digitally-connected world is increasingly global, and many of our management majors add an emphasis in International Business with this in mind. Graduates bring their added international competence to opportunities in global organizations as development managers, human resource officers, program or account managers, and supply chain professionals — just to name a few. Moreover, employers seek out employees with critical-thinking skills, good decision-making capabilities, and strong leadership skills, all elements of a degree at WVPU.

The Bachelor of Arts (BA) in Management with an emphasis in Marketing covers all basic functions of management — exploring the internal and external influences that bear on managerial activities and decision making — while providing a specialization in Marketing. The program addresses the planning, organization, and implementation of marketing strategies, covering such issues as advertising, channel management, sales management, pricing policies, market research and communication. An important objective of the program is to provide students with an understanding of consumer behavior.

A minimum of 120 US credit hours consisting of the following: a minimum of 67 required US credit hours of major coursework (see below); a minimum of 30 US credit hours from the Global Citizenship Program; and 23 US credit hours of electives.

*Fall 2020 intake or later. (View previous degree requirements.)

Core Courses

ACCT 2010 Financial Accounting I (3 credit hours)
BUSN 2750 Introduction to Statistics (3 credit hours)
Prerequisite: MATH 1430 or STAT 1100
BUSN 3710 Entrepreneurial Financial Management (3 credit hours)
Prerequisite: FINC 3210
MNGT 2150 Business Ethics (3 credit hours)
Previously: BUSN 4300
CSIS 1500 Introduction to Business Technologies (3 credit hours)
ECON 2020 Principles of Microeconomics (3 credit hours)
Prerequisite: MATH 1430 or STAT 1100 (can be taken concurrently)
ECON 2030 Principles of Macroeconomics (3 credit hours)
Prerequisite: ECON 2020
WSBT 2000 Career Exploration (1 credit hour)
WSBT 2300 Personal Branding (1 credit hour)
Prerequisite: WSBT 2000
WSBT 2700 Career Management Strategies (1 credit hour)
Prerequisite: WSBT 2000
MNGT 2100 Management Theory and Practices (3 credit hours)
MNGT 2500 Marketing (formerly MNGT 3500; 3 credit hours)
MNGT 3150 Consumer Behavior (3 credit hours)
MNGT 3320 Business Law: International (3 credit hours)
Prerequisite: MNGT 2100
MNGT 3400 Human Resource Management (3 credit hours)
Prerequisite: MNGT 2100
MNGT 3450 Principles of Organizational Behavior (3 credit hours)
Prerequisite: MNGT 2100
MNGT 3510 Management of Integrated Marketing Communications (3 credit hours)
Prerequisite: MNGT 2500
MNGT 3540 Digital Marketing (3 credit hours)
Prerequisite: MNGT 2500
MNGT 3580 Professional Selling (3 credit hours)
Prerequisite:MNGT 2500
MNGT 4330 International Marketing (3 credit hours)
Prerequisite: MNGT 2500
MNGT 4570 Marketing Research (3 credit hours)
Prerequisite: MNGT 2500, BUSN 2825
MNGT 4920 Marketing Strategies (Overview) (3 credit hours)
Prerequisite: completion of all other courses in area of emphasis
MNGT 4970 Bachelor Thesis (4 credit hours)
Prerequisite: All major core courses

Vienna Campus Required Core Courses

MATH 1430 College Algebra (3 credit hours)
ACCT 2025 Managerial Accounting (3 credit hours)
Prerequisite: ACCT 2010
BUSN 2825 Introduction to Research Design & Methods (3 credit hours)
Prerequisite: BUSN 2750
FINC 3210 Principles of Finance (3 credit hours)
Prerequisites: BUSN 2750, ACCT 2010, ACCT 2025

Marketing is a core element of all organizations, and opportunities exist across all industry sectors - private, public and non-profit. Adding the Marketing emphasis to your management major deepens your understanding of and access to areas like media, advertising, and public relations. This knowledge may be useful for positions outside of marketing, including event organizing, fundraising, lobbying, and research. Moreover, employers seek out employees with critical-thinking skills, good decision-making capabilities, and strong leadership skills, all elements of a degree at WVPU.