Program Description

The undergraduate Strategic Communication (BA) degree program emphasizes workforce readiness skills necessary for leadership positions in advertising, public relations, promotions, campaigns, corporate communication, and more.

Graduates will use strategic writing and message creation, research, audience analysis, persuasion, and new/social media skills as they undertake careers in nearly any industry in which organizations have a need to create communication strategies to serve their constituents. The Strategic Communication (BA) degree program emphasizes the communicative practices within and among organizations and their constituencies.

The degree program combines knowledge management, public relations, problem-solving, negotiation, leadership, persuasive communication, corporate and crisis communication, promotions, and communication campaigns for graduates to apply in workforce situations.

This degree includes a total of 240 ECTS. Students complete a required thesis prior to the completion of the program. Graduates can expect to work in organizational and corporate communication, promotional campaigns, public relations, media consultation, digital messaging, social media, and more.

Learning Outcomes

Successful graduates of this program will be able to:

  • Apply the acquired knowledge, skills, and research methods to the completion of an original thesis in strategic communication.
  • Gain exposure to global connectivity and interactivity through the exploration of corporate, social and political environments across borders.
  • Apply current communication and media technologies to address clients’ problems related to advocacy and/or reputation management.
  • Demonstrate knowledge of the fundamental theories and ethical best practices of strategic communication.

Degree Requirements

  • 17 required courses
  • 12 recommended degree electives
  • 2 courses in practical applications
  • 1 required undergraduate thesis
  • Requisite courses in the Global Citizenship Program

Required Courses

Recommended Electives

Additional courses can substitute those listed above under 'Recommended Electives'. Please discuss with your advisor or the department head for more details. 

Minor in Media Studies

18 Credit Hours

Learning Outcomes

Successful graduates of this program will be able to:

  • Develop media content for different fields, platforms and audiences.
  • Demonstrate an understanding of the need to think ethically when creating messages.
  • Evaluate media in historical and global context.
  • Conceive and implement effective communication strategies.
  • Analyze media content and effects.

Required Courses

  • EPMD 1000 Introduction to Media Production (3 hours)
  • MDST 1050 Media Writing (3 hours)
  • MDST 2100 Media Literacy (3 hours)
  • MDST 3300 Media Law, Ethics & Policy (3 hours)
  • MDST 2800 Media, Diversity and Society (3 hours) or MDST 3260 Global Media Practice (3 hours)
  • MDST 3100 Social Media Strategies & Tactics (3 hours) or MDST 4200 Media Research (3 hours)

Faculty - Strategic Communication

Faculty and Staff

Active in 2020 - 2021

Phil Moran, PhD
Media Production

Rafal Morusiewicz, PhD
Film studies

Seth Weiner, BFA, M.Arch
Digital production tools​