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The objective of the marketing core is to provide an opportunity for students to study the dynamic impact of the business environment and human behavior on marketing endeavors. Included in this analysis is an examination of effective marketing practices, procedures, and analytics required to produce impactful marketing decisions.

Intake/Entry: Fall semester only

Four Webster students sit at a table of computers, one uses a mouse and all look at a single monitor.

Learning Outcomes

  • Graduates will be able to explain the important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing.
  • Graduates will be able to effectively apply important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing when analyzing complex marketing situations.
  • Graduates will be able to effectively integrate (or synthesize) important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing as demonstrated through the successful development of a marketing plan.

ACBSP Accreditation for The Walker School of Business & Technology

The Walker School of Business & Technology is proud to be accredited by the Accreditation Council for Business Schools and Programs (ACBSP) for the Master of Science in Marketing. ACBSP is dedicated to improving the quality of business schools and programs around the world, and ultimately to improving the practice of business in every industry around the world.

ACBSP Accredited

Master of Science (MSc) in Marketing Program

The Master of Science (MSc) in Marketing requires successful completion of 36 US credit hours. Students who require prerequisite courses may have to complete more than the minimum required US credit hours for this degree. *Fall 2018 intake or later. (View previous degree requirements.)

The following courses are required for the MSc in Marketing:

Note: Program prerequisites are to be completed before beginning MSc in Marketing coursework. BUSN 5000 Business is required for students who have not completed an accredited undergraduate degree in business or management within the five years prior to entering the MSc in Marketing program. If the appropriate undergraduate program was completed more than five years prior to entering the program, the department will allow a waiver if the student demonstrates command of the content area by successfully completing a waiver examination. If you are interested in taking a prerequisite waiver examination, please see the department coordinator.

Business & Management Library Resources

DATABASES

After Graduation

MSc in Marketing graduates find careers in marketing, advertising, communications, and public relations. Potential employers include advertising and public relations agencies, non-profit organizations, and the marketing departments of large corporations, all of whom seek out professionals who understand the fundamentals of marketing research, analytics, and statistics as well as channels and promotional management and digital marketing.

Faculty — Business and Management

Active in 2020-2021

Dr. Florin Abazi

Computer Science
abaziflo@webster.edu

Dr. Mehdi Ali

Economics
mehdiali29@webster.edu

Dr. Maximilian Benner, MSc

Economics
maximilianbenner@webster.edu

Mr. Alfred Dolecek, MSc

Accounting and Marketing
alfreddolecek24@webster.edu

Univ.-Doz. Dr. Claus Ebster

Marketing & Management
clausebster36@webster.edu

Mag. Alexandra Federer, MBA

Marketing
alexandrafederer@webster.edu

Mr. Massimiliano Falcinelli, MS

Computer Science
mfalcinelli49@webster.edu

Dr. Paul Fischer, LLM

Business Law
paulfischer44@webster.edu

Dr. Andrea Gaal

Management
andreagaal70@webster.edu

Dr. Hossein Hassani

Statistics
hosseinhassani57@webster.edu

Ms. Casandra Hutchinson, MSc

Math & Statistics
chutchinson61@webster.edu

Prof. Mag. Dr. Dr. Petra Inwinkl

Management
petrainwinkl@webster.edu

Mr. Michael Kapfer, MBA

Marketing & Public Relations
michaelkapfer77@webster.edu

Dr. Christian Kreuzer

Finance
ckreuzer26@webster.edu

Dr. Christopher Kronenberg

Management & Entrepreneurship
ckronenberg96@webster.edu

Mr. Charles La Fond, MBA

Management
charleslafond29@webster.edu

Dr. Xavier Matteucci

Marketing
xmatteucci75@webster.edu

Mr. Alan Noble, MA

Management
alannoble03@webster.edu

Dr. Heinz Palasser, MBA, MSc

Accounting
heinzpalasser17@webster.edu

Mag. Svetla Pehlivanova-Porenta

Management
svetlap16@webster.edu

Dr. Hanno Poeschl, MSc, MBA

Finance & Management
hannopoeschl35@webster.edu

Dr. Rudolf Rössel, MBA

Computer Science
rudolfroessel99@webster.edu

Dr. Roman G. Seligo

Sales Management
romanseligo46@webster.edu

Mr. Robert Senz

Finance
robertsenz64@webster.edu

Dr. A. Nicholas Simon

Business Law
nicholassimon91@webster.edu

Dr. Christian Steineder

Mathematics
csteineder10@webster.edu

Mr. Miguel Suarez Vasquez, PhD, MSc, MBA

Business & Accounting
miguelsuarez21@webster.edu

Dr. Owat Sunanta

Math & Statistics
owatsunanta43@webster.edu

Mr. William Tippin, DM, CMC

Management [Fall 2020 Visiting Sverdrup Fellow]
wmtippin@webster.edu

Mr. Emil Tsenov, MA

Marketing
emiltsenov73@webster.edu

Dipl.Kfm. Norbert Wetzel, MBA

Finance & Human Resources Management
norbertwetzel59@webster.edu

Mag. Christian Wozabal, MBA

Accounting
cwozabal74@webster.edu

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