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Program Description

The objective of the marketing core is to provide an opportunity for students to study the dynamic impact of the business environment and human behavior on marketing endeavors. Included in this analysis is an examination of effective marketing practices, procedures, and analytics required to produce impactful marketing decisions.

Intake/Entry: Fall semester only

Learning Outcomes

  • Graduates will be able to explain the important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing.
  • Graduates will be able to effectively apply important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing when analyzing complex marketing situations.
  • Graduates will be able to effectively integrate (or synthesize) important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing as demonstrated through the successful development of a marketing plan.

Program Prerequisites*

  • BUSN 5000 Business
    *for students starting Summer 2019 or later
    Further information about program prerequisites can be found here

Program Curriculum*

The Master of Science (MSc) in Marketing requires successful completion of 36 US credit hours. Students who require prerequisite courses may have to complete more than the minimum required US credit hours for this degree. *Fall 2018 intake or later. (View previous degree requirements.)

The following courses are required for the MSc in Marketing:

After Graduation

MSc in Marketing graduates find careers in marketing, advertising, communications, and public relations. Potential employers include advertising and public relations agencies, non-profit organizations, and the marketing departments of large corporations, all of whom seek out professionals who understand the fundamentals of marketing research, analytics, and statistics as well as channels and promotional management and digital marketing.

Resources & Roadmaps

Resources for MSc Marketing Students

Note: Program prerequisites are to be completed before beginning MSc in Marketing coursework. BUSN 5000 - Business is required for students who have not completed an accredited undergraduate degree in business or management within the five years prior to entering the MSc in Marketing program. If the appropriate undergraduate program was completed more than five years prior to entering the program, the department will allow a waiver if the student demonstrates command of the content area by successfully completing a waiver examination. If you are interested in taking a prerequisite waiver examination, please see the department coordinator.

Faculty - Business and Management

Faculty and Staff

Active in 2020-2021
Dr. Florin Abazi
Computer Science
Dr. Mehdi Ali
Dr. Maximilian Benner, M.Sc.
Mr. Alfred Dolecek, MSc.
Accounting and Marketing
Univ.-Doz. Dr. Claus Ebster
Marketing & Management
Mag. Alexandra Federer, MBA
Mr. Massimiliano Falcinelli, MS
Computer Science
Dr. Paul Fischer, LLM
Business Law
Dr. Andrea Gaal
Dr. Hossein Hassani
Ms. Casandra Hutchinson, MSc
Math & Statistics
Prof. Mag. Dr. Dr. Petra Inwinkl
Mr. Michael Kapfer, MBA
Marketing & Public Relations
Dr. Christian Kreuzer
Dr. Christopher Kronenberg
Management & Entrepreneurship
Mr. Charles La Fond, MBA
Dr. Xavier Matteucci
Mr. Alan Noble, MA
Dr. Heinz Palasser, MBA, MSc
Mag. Svetla Pehlivanova-Porenta
Dr. Hanno Poeschl, MSc, MBA
Finance & Management
Dr. Rudolf Rössel, MBA
Computer Science
Dr. Roman G. Seligo
Sales Management
Mr. Robert Senz
Dr. A. Nicholas Simon
Business Law
Dr. Christian Steineder
Mr. Miguel Suarez Vasquez, PhD, MSc, MBA
Business & Accounting
Dr. Owat Sunanta
Math & Statistics
Mr. William Tippin, DM, CMC
Management [Fall 2020 Visiting Sverdrup Fellow]
Mr. Emil Tsenov, MA
Dipl.Kfm. Norbert Wetzel, MBA
Finance & Human Resources Management
Mag. Christian Wozabal, MBA

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