Program Description

The objective of the marketing core is to provide an opportunity for students to study the dynamic impact of the business environment and human behavior on marketing endeavors. Included in this analysis is an examination of effective marketing practices, procedures, and analytics required to produce impactful marketing decisions.

Learning Outcomes

  • Graduates will be able to explain the important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing.
  • Graduates will be able to effectively apply important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing when analyzing complex marketing situations.
  • Graduates will be able to effectively integrate (or synthesize) important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing as demonstrated through the successful development of a marketing plan.

Program Prerequisites*

  • BUSN 5000 Business
    *for students starting Summer 2019 or later
    Further information about program prerequisites can be found here

Program Curriculum*

The Master of Science (MSc) in Marketing requires successful completion of 36 US credit hours. Students who require prerequisite courses may have to complete more than the minimum required US credit hours for this degree. *Fall 2018 intake or later. (View previous degree requirements.)

The following courses are required for the MSc in Marketing:

After Graduation

MSc in Marketing graduates find careers in marketing, advertising, communications, and public relations. Potential employers include advertising and public relations agencies, non-profit organizations, and the marketing departments of large corporations, all of whom seek out professionals who understand the fundamentals of marketing research, analytics, and statistics as well as channels and promotional management and digital marketing.

Resources & Roadmaps

Resources for MSc Marketing Students

Note: Program prerequisites are to be completed before beginning MSc in Marketing coursework. BUSN 5000 - Business is required for students who have not completed an accredited undergraduate degree in business or management within the five years prior to entering the MSc in Marketing program. If the appropriate undergraduate program was completed more than five years prior to entering the program, the department will allow a waiver if the student demonstrates command of the content area by successfully completing a waiver examination. If you are interested in taking a prerequisite waiver examination, please see the department coordinator.

Faculty - Business and Management

Faculty and Staff

Active in 2020-2021
 
Dr. Florin Abazi
Computer Science
abaziflo@webster.edu
 
Dr. Mehdi Ali
Economics
mehdiali29@webster.edu
 
Dr. Maximilian Benner, M.Sc.
Economics
maximilianbenner@webster.edu
 
Mr. Alfred Dolecek, MSc.
Accounting and Marketing
alfreddolecek24@webster.edu
 
Univ.-Doz. Dr. Claus Ebster
Marketing & Management
clausebster36@webster.edu
 
Mag. Alexandra Federer, MBA
Marketing
alexandrafederer@webster.edu
 
Mr. Massimiliano Falcinelli, MS
Computer Science
mfalcinelli49@webster.edu
 
Dr. Paul Fischer, LLM
Business Law
paulfischer44@webster.edu
 
Dr. Andrea Gaal
Management
andreagaal70@webster.edu
 
Dr. Hossein Hassani
Statistics
hosseinhassani57@webster.edu
 
Ms. Casandra Hutchinson, MSc
Math & Statistics
chutchinson61@webster.edu
 
Prof. Mag. Dr. Dr. Petra Inwinkl
Management
petrainwinkl@webster.edu
 
Mr. Michael Kapfer, MBA
Marketing & Public Relations
michaelkapfer77@webster.edu
 
Dr. Christian Kreuzer
Finance
ckreuzer26@webster.edu
 
Dr. Christopher Kronenberg
Management & Entrepreneurship
ckronenberg96@webster.edu
 
Mr. Charles La Fond, MBA
Management
charleslafond29@webster.edu
 
Dr. Xavier Matteucci
Marketing
xmatteucci75@webster.edu
 
Mr. Alan Noble, MA
Management
alannoble03@webster.edu
 
Dr. Heinz Palasser, MBA, MSc
Accounting
heinzpalasser17@webster.edu
 
Mag. Svetla Pehlivanova-Porenta
Management
svetlap16@webster.edu
 
Dr. Hanno Poeschl, MSc, MBA
Finance & Management
hannopoeschl35@webster.edu
 
Dr. Rudolf Rössel, MBA
Computer Science
rudolfroessel99@webster.edu
 
Dr. Roman G. Seligo
Sales Management
romanseligo46@webster.edu
 
Mr. Robert Senz
Finance
robertsenz64@webster.edu
 
Dr. A. Nicholas Simon
Business Law
nicholassimon91@webster.edu
 
Dr. Christian Steineder
Mathematics
csteineder10@webster.edu
 
Mr. Miguel Suarez Vasquez, PhD, MSc, MBA
Business & Accounting
miguelsuarez21@webster.edu
 
Dr. Owat Sunanta
Math & Statistics
owatsunanta43@webster.edu
 
Mr. William Tippin, DM, CMC
Management [Fall 2020 Visiting Sverdrup Fellow]
wmtippin@webster.edu
 
Mr. Emil Tsenov, MA
Marketing
emiltsenov73@webster.edu
 
Dipl.Kfm. Norbert Wetzel, MBA
Finance & Human Resources Management
norbertwetzel59@webster.edu
 
Mag. Christian Wozabal, MBA
Accounting
cwozabal74@webster.edu