Chapters in Edited Volumes - Media Communications
The list below gives the references of chapters in edited volumes authored or co-authored by Webster Vienna Private University professors and published in peer-reviewed journals. Our faculty names are in bold.
Wiggins, B.E., Leidman, M.B., & McKeague, M. (2011). Public communication campaigns in the USA. In C. Vaih-Baur, R. Spiller, & H. Scheurer (Eds.), PR-Kampagnen: Theorie, Praxis, Ausblicke (pp. 229-240). Konstanz, Germany: UVK-Verlag.