News and Events

  • Research Seminar | "Shopping by swiping: What drives users to make purchases with their mobile phones?"

    The presentation provides a journey through the typical stages of a research project involving a quantitative survey as it may be conducted in a marketing-related master thesis. It will provide insights into research about impact factors on consumers’ intention to shop with their mobile phones, a behavior that is rapidly increasing in many industries.

  • Austria's hidden entrepreneurship champions

    To provide students with the opportunity to hear about entrepereneurship success stories first hand, we organize a series of exciting guest lectures by experts and successful entrepreneurs.

  • Austria's hidden entrepreneurship champions

    To provide students with the opportunity to hear about entrepereneurship success stories first hand, we organize a series of exciting guest lectures by experts and successful entrepreneurs.