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Wiener Zeitung - Graduiertenrede an der Wiener Webster University
- 28/06/201716:30 to 17:30
Research Seminar | "Shopping by swiping: What drives users to make purchases with their mobile phones?"
The presentation provides a journey through the typical stages of a research project involving a quantitative survey as it may be conducted in a marketing-related master thesis. It will provide insights into research about impact factors on consumers’ intention to shop with their mobile phones, a behavior that is rapidly increasing in many industries.See the event