Trend Premimum - Webster in Wien weiter auf Expansionskurs
Article on innovation within Webster Vienna along with a special feature on the Vice President and Provost of Webster University, Dr. Julian Schuster, and the Head of our Business department in Vienna, Dr. Nikolaos Antonakakis.
- 28/06/201716:30 to 17:30
Research Seminar | "Shopping by swiping: What drives users to make purchases with their mobile phones?"
The presentation provides a journey through the typical stages of a research project involving a quantitative survey as it may be conducted in a marketing-related master thesis. It will provide insights into research about impact factors on consumers’ intention to shop with their mobile phones, a behavior that is rapidly increasing in many industries.See the event