Master of Science (MSc) in Marketing

Program Description

The objective of the marketing core is to provide an opportunity for students to study the dynamic impact of the business environment and human behavior on marketing endeavors. Included in this analysis is an examination of effective marketing practices, procedures and analytical required to produce impactful marketing decisions.

Marketing Graduate Brochure

Learning Outcomes

  • Graduates will be able to explain the important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing.
  • Graduates will be able to effectively apply important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing when analyzing complex marketing situations.
  • Graduates will be able to effectively integrate (or synthesize) important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing as demonstrated through the successful development of a marketing plan.

Program Curriculum

The Master of Science (MSc) in Marketing requires successful completion of 36 US credit hours, including 33 US credit hours of core Courses and 3 US credit hours of electives from the field.

The following courses are required for the MSc in Marketing:

We currently offer the following elective course in the Marketing area:

MRKT 5550 Sales Management (formerly MRKT 5800) (3 hours)

 

Degree Plans & Resources

Download Marketing Degree Plans

Resources for MSc Marketing Students