Master of Arts (MA) in Marketing
In the past, marketing was defined by the four P's: Product, Promotion, Price and Place (distribution), and was just one component of a business degree. These days it has become a strong major that is responsible for creating brands that people want, understanding why they want them, developing loyalty to them, and even developing relationships and trust with customers that go beyond the brand.
A Master or Arts (MA) in Marketing provides an opportunity for the student to study the dynamics of human behavior that affect buying decisions. Included in this analysis is an examination of effective marketing practices and procedures and the analytical techniques required to formulate effective marketing decisions. Students learn the facts, concepts, principles, analytic techniques and theories around such marketing activities as pricing, promotion and channel management; and use their understanding to analyze complex marketing decisions. They research markets to develop successful marketing plans and explore strategies to market products and services in the age of electronic commerce.
- Graduates will be able to explain the important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing.
- Graduates will be able to effectively apply important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing when analyzing complex marketing situations.
- Graduates will be able to effectively integrate (or synthesize) important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing as demonstrated through the successful development of a marketing plan.
The Master of Arts (MA) in Marketing requires successful completion of 37 US credit hours, including 34 US credit hours of core Courses and 3 US credit hours of electives from the field.
The following courses are required for the MA in Marketing:
- MRKT 5000 Marketing (3 hours)
- MRKT 5610 Channels Management (3 hours) (formerly MRKT 5920 Marketing Channel Management)
- MRKT 5720 Promotional Management (3 hours) (formerly MRKT 5940)
- MRKT 5730 International Marketing (3 hours) (formerly MRKT 5980)
- MRKT 5740 Management of Digital Marketing (3 hours)
- MRKT 5850 Marketing Research (3 hours) (formerly MRKT 5970)
- MRKT 5890 Marketing Statistics (3 hours) OR BUSN 5760 Applied Business Statistics (3 hours)
- MRKT 5895 Marketing Analytics (3 hours)
- MRKT 5960 Marketing Management (3 hours)
- MRKT 6250 Master Thesis (6 hours)
- WSBT 5000 Career Success for the 21st Century (1 hour, online only, effective Summer 2015)
We currently offer the following elective course in the Marketing area:
MRKT 5800 Sales Management (3 hours)