International Marketing Expert visits Webster

Dr. Svend Hollensen visits Webster Vienna

Learn about the latest trends as well as interesting case studies in international marketing!

A world-renowned international textbook author and business consultant, CEO Dr. Svend Hollensen, Hollensen ApS, will visit Webster Vienna from the 5-9th of November in conjunction with the ERASMUS+ framework. Dr. Hollensen has published numerous textbooks in international marketing and social media, aimed for both undergraduate and graduate students as well as for practitioners. His book Global Marketing (7th edition, 2017) has been translated into several languages, including Chinese, Russian, Spanish, Indian and Dutch. He has worked as a business consultant for several multinational companies, as well as global organizations like the World Bank. Additionally, he spent his early career working as an international marketing coordinator and international marketing manager. In addition to his activities in his company, Dr. Hollensen is an associate professor at the University of Southern Denmark and professor at EURO FH in Hamburg, Germany.

All students, faculty and alumni are invited to the following events in conjunction with Dr. Hollensen's visit:

  • RESCHEDULED: Wednesday, 7 Nov, 14:00-16:00 (Room 3.01) - ORIGINAL SEMINAR CANCELED DUE TO TRAVEL COMPLICATIONS.

    Guest Lecture: Recent Topics in International Marketing (hosted by Dr. Maria Madberger).

  • Tuesday, 6 Nov, 16:00-17:30 (Room 4.06)

    Business & Management Department Seminar: My Career as an International Textbook Author and Business Consultant (hosted by Dr. Nikolaos Antonakakis).

  • Thursday, 8 Nov, 18.00-20:00 (Room 3.16)

    Guest Lecture: International Marketing: Choice of Entry Mode Strategy (hosted by Mr. Emil Tsenov).