Dr. Nada Mumdziev

Current position:
Assistant Professor
Area Coordinator for Entrepreneurship and Management

Country of Origin:


orcid icon  http://orcid.org/0000-0002-7788-2705

Courses taught at WVPU

Undergraduate Courses

  • ECON 3100 Issues in Business: Microeconomics of Competitiveness
  • BUSN 4990 Business Policy
  • MNGT 3700 Introduction to Entrepreneurship and Small Business Management
  • MNGT 3720 Entrepreneurial Marketing
  • MNGT 4330 International Marketing
  • MNGT 4940 Global Competitive Strategies

Graduate Courses

  • MNGT 5550 Sales Management


  • Ph.D. in Management (University of Vienna, 2013)
  • M.Sc. (University of Split, 2005)

Background and Facts

Dr. Nada Mumdziev is an Assistant Professor at Webster Vienna Private University. Since 2012 she is also a Senior Lecturer at the University of Vienna. Her research interests are related to international franchising and inter-organizational networks, as well as entrepreneurship and small business management. Specifically, her areas of interest cover international business and marketing strategy; as well as organizational structure and allocation of decision rights in franchise firms. Furthermore, her research interests extends to network and innovation strategies of small enterprises; and the analysis of contextual success factors for start-up companies.

During her PhD studies she published publications on the franchising topic and presented her work at numerous international academic conferences. She finished her PhD for Management with the topic on Decision Rights’ Allocation in Franchising. Nada has been active as a reviewer for the Journal of Small Business Management.

Prior to her position at Webster University, Nada was affiliated with the University of Vienna, Institute for International Management first as a PhD Student and then also as a Senior Lecturer (2012 -). She was also invited to be a Visiting Lecturer at the University of Oviedo (Spain) in 2013 to teach topics on international strategy and introduction to entrepreneurship. Professionally, she worked full-time at the company RegioPlan Consulting GmbH (2008-2015), a leading Austrian strategic consultancy in retailing, where she had the chance to collaborate with leading European retail chains and on the questions regarding their international marketing and expansion strategies. Prior to this, Nada was entrepreneur, who founded and successfully managed a growing family-owned business in Croatia for 7 years. Four years after the founding she, together with the co-founders, received the Award from the National Chamber of Business for the Outstanding and Successful Small Businesses in Croatia.


Dant, R. P., Jin (Jean) Jeon, H., Mumdziev, N., & Windsperger, J. (2016). A Cross-National Comparison of Brand Perceptions of Global Franchise Chains in the BRICS. Journal of Marketing Channels, 23(4), 196–216. https://doi.org/10.1080/1046669X.2016.1224304

Mumdziev, N., & Windsperger, J. (2013). An Extended Transaction Cost Model of Allocation of Decision Rights Allocation in Franchising: The Moderating Role of Trust. Managerial and Decision Economics, 34(3), 170-18. http://dx.doi.org/10.1002/mde.2581

Mumdziev, N. (2013). Allocation of decision rights in franchising (PhD dissertation), University of Vienna.

Windsperger, J., & Mumdziev, N. (2012). Entscheidungsstrukturen in Deutschen Franchisesystemen. DFV Jahrbuch Franchising, Berlin: Deutscher Franchise-Verband.

Mumdziev, N., & Windsperger, J. (2011). Structure of Decision Rights in Franchising Networks: A Property Rights Perspective. Entrepreneurship in Theory and Practice, 35(3), 449-6. http://dx.doi.org/10.1111/j.1540-6520.2011.00440.x

Mumdziev, N. (2011). Allocation of Decision Rights in international Franchise Firms: The Case of Master and Direct Franchising. In M. Tuunanen et al. (Eds.). New Developments in the Theory of Networks: Franchising, Alliances and Cooperatives (pp. 45-58), Heidelberg: Springer Verlag. http://dx.doi.org/10.1007/978-3-7908-2615-9