Research- Business and Management

The Business and Management department seeks to contribute to a better understanding of up-to-date issues in business and management, as well as in economics, that are of theoretical and practical relevance. We are committed to high-quality academic research, bridging theory and practice, an international perspective, and the achievement of a strong integration of teaching and research. In particular we strive for highly interdisciplinary research. We are oriented on the standards of the international scientific community. It is our objective to be engaged in international research collaborations and to publish our results in leading journals and conferences.

While the department covers the whole area of business and management topics in its programs, we place a more narrow focus in our research. Based on the expertise of the faculty, our department is concentrating its research interests on the following areas within the field:

  • Management information systems
  • Marketing
  • Change Management
  • Strategic management
  • Supply chain management
  • Macroeconomics
  • Finance
  • Housing markets
  • Tourism Economics
  • Energy Economics
  • Health Economics

Within these areas we seek to achieve practically relevant findings by addressing research objectives associated with high practical benefits and constant collaboration with companies. Largely committed to behavioristic research we put a strong focus on empirical research.

Dr. Nikolaos Antonakakis's research interests cover the areas of international macroeconomics, business cycles, international finance, housing markets, European integration, applied econometrics, health economics, tourism economics and energy economics. Nikolaos has authored more than 40 publications in top-field academic journal and book chapters. His research has generated strong interest in highly renowned media/newspapers, among them The Guardian, New York Post, Forbes, CNBC, RT, The Irish Times and Daily Express. Besides that, he regularly presents his research at renowned conferences, among them the International Association for Applied Econometrics (IAAE), the Multinational Finance Society (MFS) and the International Conference on Macroeconomic Analysis and International Finance (ICMAIF); and has been invited as a keynote speaker or discussant at Eurostat, SIRE Econometrics Workshop, DEGIT conference, Johannes Kepler University and Vienna University of Economics and Business. Nikolaos is a Fellow of the Euro Area Business Cycle Network (EABCN), Associate Editor of Journal of Economic and Financial Modelling, and a regular reviewer in highly prestigious academic journals.

Dr. Pernille Eskerod's research interests cover the areas third-part sustainability certifications, stakeholder management, internal and external consultants, of change leadership project management and developing and managing project-oriented organizations. She conducts mainly qualitative research, and she has done case studies with multiple organizations within the private and public sectors. Pernille has authored more than 100 publications (incl. five books, 25+ peer-reviewed journal articles, conference papers, book chapters, and more). Since 2014, she has been especially focused on tourism and service industries. In 2016, she published (together with WU colleagues Martina Huemann and Claudia Ringhofer) the book Rethink! Project Stakeholder Management, based on international competitive research funding. Each year she presents her research at international conferences at which she also often serves in an organizer role, e.g. she is SIG officer at EURAM within the SIG on Project Organizing.

Dr. Maria Madlberger’s research interests cover the areas of supply chain management, information systems, marketing, and electronic commerce. Maria has authored more than 60 publications in academic journals, conference proceedings, book chapters, and books. Besides that she presents her research at renowned practitioner congresses, among them the ECR Europe Annual Conference and the ECR D-A-CH Conference. Maria is an Associate Editor of the Electronic Commerce Research Journal and a regular reviewer of several scholarly journals.

Dr. Nada Mumdziev’s research interests cover the areas of international franchising and inter-organizational alliances, as well as entrepreneurship and small business management. Nada has authored several publications on organization structure and decision rights allocation in franchising, as well as international business and marketing strategy of franchise firms. Furthermore, her research interests extend to alliances and innovation strategies of small enterprises; and the analysis of contextual success factors for start-up companies.