Assoc. Prof. Dr. Bradley E Wiggins

Associate Professor
Department Head of Media Communications, Webster Vienna Private University




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Courses taught at WVPU


  • MEDC 1010 Introduction to Mass Communications
  • MEDC 3150 Special Topics: Remix Culture, Internet Memes, and Viral Media
  • MEDC 3190 Introduction to Media Research
  • MEDC 4110 Media and Digital Culture
  • PBRL 1010 Fundamentals of Strategic Communication and Public Relations
  • SPCM 1040 Public Speaking
  • SPCM 1280 Interpersonal Communications


Ph.D. in Communications Media and Instructional Technology
Indiana University of Pennsylvania, 2011

M.A. in German Language and Literature and TESOL Certification
University of Pittsburgh, 2002 

B.A. in History and German; Russian
University of Pittsburgh, 1999

Background and Facts 

Bradley E Wiggins, PhD has been associate professor and department head of Media Communications at Webster Vienna Private University since July 2015. His research interests include digital culture, new media, games and simulations, and intercultural communication. His scholarship has been published in competitive journals, such as Simulation & Gaming, New Media & Society, International Journal of Communication, and International Journal of Game-Based Learning. He has presented his scholarship at the National Communication Association, International Communication Association, Popular Culture Association, and at conferences in Switzerland, Germany, and Turkey. 

Prior to his start at Webster he was assistant professor of media communication at the University of Arkansas in Fort Smith. There he became department head in July 2014 and developed a new undergraduate program in strategic communication, improved assessment techniques, served on several successful search committees, worked as an active advisory council member for the Western Arkansas Technical Center, and served as faculty advisor for the student-run online newspaper The Lion’s Chronicle.

Bradley Wiggins received his Doctor of Philosophy in Communications Media and Instructional Technology from the Indiana University of Pennsylvania in May 2011. Prior to his doctoral study he managed the language and intercultural training and interpreting division of Echo International in Pittsburgh, PA. He worked as a freelance trainer in Poland and Germany from 2003-2006. He received his M.A. in German Language and Literature and a Certificate in the Teaching of English to Students of other Languages from the University of Pittsburgh in 2002, where he also gained a B.A. in German and History with a Russian minor in 1999. From 1999-2000 he was a Fulbright teaching associate at the Schiller Gymnasium in Offenburg, Germany. 

Selected Recent Publications

Peer-Reviewed Articles

Wiggins, B.E. (2019). Memes and the media narrative: The Nike-Kaepernick controversy. Internet Pragmatics. 

Wiggins, B.E. (2017). Intercultural games and simulations. In Y.Y. Kim & K. McKay-Semmler (Eds.). International Encyclopedia of Intercultural Communication (pp. 1-12). Hoboken, NJ: Wiley-Blackwell.

Wiggins, B.E. (2017). Navigating an immersive narratology: Fake news and the 2016 U.S. Presidential campaign. International Journal of E-Politics 8(3), 16-33. DOI: 10.4018/IJEP.2017070101

Wiggins, B.E. (2017). Digital dispatches from the 2016 US election: Popular culture, intertextuality and media power. International Journal of Media & Cultural Politics, 13(1-2), 197-205.

Wiggins, B.E. (2016). Crimea River: Directionality in memes from the Russia-Ukraine conflict. International Journal of Communication, 10(2016), 451-495.

Wiggins, B.E. (2016). An overview and study on the use of games, simulations, and gamification in higher education. International Journal of Game-Based Learning, 6(1), 18-29. doi: 10.4018/IJGBL.2016010102

Wiggins, B. E., & Bowers, G. B. (2015). Memes as genre: A structurational analysis of the memescape. New Media & Society, 17, 1886-1906. doi:10.1177/1461444814535194

Wiggins, B.E., & Simkowski, S. (2014). Convergence and divergence: Accommodating online cross-cultural communication styles. International Journal of Instructional Technology and Distance Learning, 11(12), 51-60.

Wiggins, B.E. (2013). Flexible coherence: Re-thinking e-learning design principles for linguistically and culturally diverse students. Contemporary Educational Technology, 4(1)¸30-49.

Wiggins, B.E. (2012). Toward a model of intercultural communication for simulations. Simulation & Gaming, 43(4), 550-572.



Wiggins, B.E. (2019). The Discursive Power of Memes in Digital Culture: Ideology, semiotics, and intertextuality. Routledge.


Conference Proceedings

Wiggins, B.E. (2018, November). America First, the Netherlands Second: Memes created in response to the Trump presidency. Paper presented at the 7th annual European Communication Conference of the European Communication Research and Education Association (ECREA), Lugano, Switzerland.

Wiggins, B.E. (2018, May). Together: On the construction of LGBTQ identity online using memes. Paper accepted for oral presentation at the 68th annual conference of the International Communication Association (ICA), Prague, Czech Republic.

Wiggins, B.E. (2018, March). Challenges to media literacy in an era of fake news. Paper accepted for oral presentation at INTED 2018: The 12th annual International Technology, Education and Development Conference, Valencia, Spain.

Wiggins, B.E. (2017, July). Constructing malleable truth: Memes from the 2016 U.S. Presidential campaign. Proceedings of the 4th annual European Conference on Social Media (ECSM), (p. 315-324) Vilnius, Lithuania.

Wiggins, B.E. (2017, March). Navigating Digital Culture: Remix Culture, Internet Memes, and Viral Media. Proceedings of INTED 2017: the 11th annual International Technology, Education and Development Conference, (p. 368-374) Valencia, Spain.

Wiggins, B.E., Leahy, S., Jenkins, K., Smith, J., Arese Visconti, F., Young, T., Srisupawat, B. (2017, March). International Podcast Project: Using Podcasts to Enrich and Enhance Experiences in International Education. Proceedings of INTED 2017: the 11th annual International Technology, Education and Development Conference, (p. 2510-2517) Valencia, Spain.

Wiggins, B.E., & Simkowski, S. (2014, October). Game-Based Learning in Higher Education. Proceedings of E-LEARN 2014: World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education, (p. 249-255). Chesapeake, VA: AACE.

Simkowski, S. & Wiggins, B. (2013). New Focus for a New Major: Digital Storytelling, Games and Simulations. In R. McBride & M. Searson (Eds.), Proceedings of Society for Information Technology & Teacher Education International Conference 2013 (pp. 1730-1733). Chesapeake, VA: AACE.

Wiggins, B.E. (2012, May). E-learning Design and Intercultural Challenges. In Proceedings of International Conference on Communication, Media, Technology and Design 2012 (pp. 176-183). Istanbul, Turkey. 


Books Chapters

Wiggins, B. E., Leidman, M. B., & McKeague, M. (2011). Public communication campaigns in the USA. In C. Vaih-Baur, R. Spiller, & H. Scheurer (Eds.), PR-Kampagnen: Theorie, Praxis, Ausblicke (pp. 229-240). Konstanz, Germany: UVK-Verlag.



Business and Professional Communication Quarterly, 2014-present
Communication & Society, 2016-present
Convergence, 2016-present
Journal of Communications Media Studies, 2013-present
New Media & Society, 2013-present
Studies in Higher Education, 2016-present
Space & Culture, 2017-present