Bachelor of Arts (BA) in Media Communications

Program Description

Industry researchers report consumers in the United States have gone from being exposed to about 500 ads a day in the 1970s to as many as 5,000 ads a day today. Similar trends can be observed in countries all over the world. Everywhere we turn, we're saturated with advertising messages trying to get our attention - which makes a bachelor's degree in Media Communications from Webster University a must-have in order to cut through the clutter.

Webster's Media Communications degree enables you to explore the ways humans use media and technology to exchange ideas. You'll learn to interpret media messages, communicate effectively in context, demonstrate creative problem solving, and exhibit professional knowledge and skills that will make you a valuable asset to marketing firms and organizations. A Media Communications degree offers you a balanced education that emphasizes critical thinking, communication skills and technical expertise.

Learning Outcomes

Following graduation, you'll be ready to begin a career as a leading-edge producer, writer, reporter, editor or technician. It offers you a balanced, well-rounded education that emphasizes the development of your critical thinking, communication skills and technical expertise.

Graduates with a degree in Media Communication have many career options, including broadcast journalism, television and video production, technical writing, script-writing, media marketing, research, public relations, advertising, specialized journalism and instructional technology.

Degree Requirements

A minimum of 128 credit hours consisting of the following:

48 Required credit hours in the Major (16 courses)
36 General Education credit hours (12 courses)
44 Elective credit hours (15 courses)
Portfolio Review

Required Courses

Two of the following:

One of the following:

Plus an additional 15 credits in the School of Communications (or in courses that are required courses for School of Communications majors, such as BUSN 1200, INTL 2030, MNGT 3500, and MNGT 3510). At least 9 of those credits must be in a single area, and of those 9 credits 6 must be at the 3000 or 4000 level.

Portfolio Review
Students pursuing the Media Communications major must be accepted into the School of Communications through the portfolio review process. The portfolio review is a formal presentation of the student’s best work to a panel of faculty. It is a review of intermediate work, not senior level work.

Students must submit their portfolios after successfully completing the following courses:

Media Communications Minor