Bachelor of Arts (BA) in Management, Marketing Emphasis

This program is also available without an emphasis or with an emphasis in International Business

Program Description

The Bachelor of Arts (BA) in Management with an emphasis in Marketing covers all basic functions of management - exploring the internal and external influences that bear on managerial activities and decision making - while providing a specialization in Marketing.  The program addresses the planning, organization, and implementation of marketing strategies, covering such issues as advertising, channel management, sales management, pricing policies, market research and communication.  An important objective of the program is to provide students with an understanding of consumer behavior.

Learning Outcomes

  • Students will explain the important terminology, facts, concepts, principles, analytic techniques and theories used in management.
  • Students will be able to identify and apply appropriate terminology, facts, concepts, principles, analytic techniques and theories used in management when analyzing moderately complex situations.
  • Students will be able to synthesize and integrate important concepts, principles, and theories used in management into solutions to moderately complex management problems.

Degree Requirements

A minimum of 128 US credit hours consisting of the following: 39 Required US credit hours of Core Courses in the Major (this equals 13 courses); 27 US credit hours from the Global Citizenship Program; 62 Elective US credit hours (this equals 21 elective courses).

Required Courses

Core Courses

Double Major

A student may major in any management program and the BS in business administration without substituting courses for ACCT 2010, ACCT 2025,  ECON 2020, ECON 2030, and MNGT 2100, which reduces the requirement for the second major by 15 credits.  However, substitutions will be required for courses required by both majors that are not on this list.