Webster Faculty in Numerous Roles at EURAM 2016

At this year’s European Academy of Management (EURAM) research conference in Paris, 1-4 June 2016, prof.Dr. Eskerod served in numerous roles. As a Strategic Interest Group (SIG) board member for the SIG on Project Organising, she was prior to the conference responsible for the review process of submitted SIG papers. That included communications with 80 reviewers and 120 authors from all over the world. At the SIG kick-off meeting in Paris, she acted as a moderator. In addition, she acted as session chair more times during the intensive conference days. Together with a Webster Vienna adjunct professor Ms. Tina Larsen, she presented their common conference paper “Advancing Theorizing about Project Stakeholders by the Concept ‘Shadows of the Context’”. The abstract can be seen below. Ms. Larsen also acted as a discussant at the conference. Finally, Dr. Eskerod played two roles in the SIG plenary session. Firstly, she awarded the SIG best reviewer award recipient (Dr. Tuomas Ahola, Tampere University, Finland/NTNU, Norway), and secondly, she interviewed the award recipient of the first PMI Scholar-Practitioner Award ever, professor emeritus Erling S. Andersen, BI Norwegian Business School, Norway, at stage at the award ceremony.

Webster Vienna got considerable positive recognition through Dr. Eskerod and Ms. Larsen's very active participation in the Project Organising SIG at EURAM 2016.

Conference paper presented at EURAM 2016, June, Paris: Advancing Theorizing about Project Stakeholders by the Concept ‘Shadows of the Context’ by prof.Dr. Pernille Eskerod & adjunct prof. Tina Larsen, Webster Vienna Private University, Austria



This paper aims to improve the understanding of stakeholder management within projects. Stakeholder management has been acknowledged as a core activity within project management for a long time, and stakeholder analysis as an important part of it. As originally a child of Scientific Management, project management theory has drawn on reductionism, i.e. the practice of simplifying the description of a complex phenomenon in order to better grasp it. Project stakeholder management theory has been influenced heavily by this approach, and the understanding of stakeholders has suffered through this due to the fact that it has been difficult for the project team to predict stakeholder behavior. In this paper, we suggest that the concept ‘shadows of the context’ will be a helpful substitute to narrow perceptions of ‘What is in it for me?’ and perceptions of fairness in the current transactions. Advantages and disadvantages of a reductionist approach versus the richer ‘shadows of the context’ approach are discussed. The paper adds to the part of project management theory that acknowledges that ‘no project is an island’.



Stakeholder theory, Scientific Management, stakeholder behavior, reductionist approach, shadows of the context.