Seniors Visit True You for a Lesson in Strategic Management

Professor Eskerod’s MNGT 4900 – Managerial Policies and Strategies class recently visited the young, successful, and fast-growing company TrueYou.

This home-grown Viennese company is known for it’s lifestyle fashion brand, a fashion blog maintained by founder and CEO Ilja Jay Lawal, and several other culturally refreshing events and collaborations. The class met with Mr. Lawal for a discussion about the company’s development and their use of innovative social media initiatives, events, and activities used to communicate with various stakeholders. Students were able to witness strategic management in practice and how to apply classroom theory to real world endeavors.