Media Communications Research News
Dr. Bradley E. Wiggins, Head of the Media Communications Department
Prof. Wiggins' book will be reviewed in the top-ranked journal Discourse & Society published by Sage. That review is expected by May of this year. Here is a short excerpt from the review, already accepted for publication and written by Dr. Andrew Ross, Lecturer in TESOL in the Sydney School of Education and Social Work at the University of Sydney. Dr. Wiggins was given a preview of the book review, here is an excerpt:
"Overall, at a time when we can expect to experience a new tsunami of Internet memes in the lead-up to the 2020 U.S. election, Wiggins’ book is a timely and extremely comprehensive analysis of this contemporary new media phenomenon. Underlying the detailed analysis is that when dealing with Internet memes we need to, in the author’s own words, be willing and able to step back and “consider what the big picture is, to see beyond the humor of the initial moment, to view a particular meme, its iteration, or even a series of memes as a discourse and not simple bon mot” (p. 143). In doing this, the discursive power so confidently and precisely detailed in this book can be felt by the broader digital community."