Media Communications Research News

The Ethics in the Media class (MEDC 2200) will cooperate this semester with EdVenture Partners peer-to-peer program and participate in the Facebook Global Digital Challenge to create strategies of counterspeech to hate speech and challenges to extremism on social media. The class will also work with ZARA (Zivilcourage und Anti-Rassismus-Arbeit), an Austrian non-governmental organization, to help develop new initiatives to promote civil discourse and cultural diversity. Dr. Anthony Löwstedt , who teaches the class, says it promises to be an exciting exercise in public relations, in understanding and communicating while making a difference in the public sphere.

Student will form an agency, organize agency departments, elect leaders, and reach out and engage on Facebook, Instagram, Twitter and Youtube. Every student will participate in: naming the agency, the research process, generating, developing and selecting the marketing campaign ideas, contributing to the Creative Brief, helping with campaign logistics, completing a post-campaign wrap-up and analysis, and the final submission. The project will then take part in a Facebook competition with cash and other prizes.

The EdVenture Partners Program Guide - Peer to Peer: Facebook Global Digital Challenge can be found here.
More information can be found here.