Media Communications Research News

Recently, Assoc. Prof. Dr. Bradley E Wiggins, Department Head of Media Communications, Webster Vienna Private University, published his article on "Memes and the media narrative - The Nike-Kaepernick controversy"

This article presents the results of a critical discourse analysis of internet memes. This analysis considers the highly visual nature of internet memes situated in a context of meme-as-utterance prompting other remixed versions as memes-as-responses. Prior to the analysis an orientation to pragmatics as related to internet memes is presented. Following this is an overview of memes research and a necessary discussion of the role of media narratives in the construction and dissemination of internet memes. Finally, a series of memes tweeted in response to Nike’s inclusion of former National Football League player, Colin Kaepernick, in its Just Do It anniversary campaign, serves as the corpus of analysis.

More details here.

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